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Microsoft: Users Spend 2 Billion Minutes a Day on Skype
Given that Skype users engage with the technology 2 billion minutes each day, it’s no wonder Microsoft wants to capitalize on its big investment.
Microsoft released some statistics that provide further insight into why the software titan forked over $8.5 billion for Skype in 2011. It’s a lesson in how the right investment—and a heaping pile of cash—can help a company nab a treasure trove of consumer engagement.
Collectively, Skype’s user base spends 2 billion minutes each day connecting with one another via voice over IP (VOIP), chat or video calls.
To put things in perspective, Elisa Steele, corporate vice president of Microsoft’s Skype Division, authored a blog post that details what those minutes add up to. Essentially, she said, the time spent on Skype each day can be measured in millennia.
“2 billion minutes is more than 33 million hours of people singing, laughing, joking and staying in touch. That means 1,388,000 days of togetherness, which make up more than 3,805 years of sharing or nearly 38 centuries of time spent on Skype in one day,” Steele wrote.
She wrote that Skype’s success is due to the technology’s ubiquity and portability. “Thank you for making Skype a part of your daily life. With numbers like these, it’s clear that Skype is more than just for special occasions—it’s for being together with those who matter most—at work, at home and anywhere in between,” she wrote.